Visitor stats are a fundamental part of any web hosting service. The number of people which have seen your Internet site can give you additional information on how it is performing and will show you if you have to work on improving it. Normally the web stats for an Internet site include the daily and the monthly visits (unique and reloads), the most visited pages and the referrer sites, so if you notice that some pages are getting significantly less website traffic than others, you can consider making them more alluring to the visitors to use the full potential of your website. If you're advertising on the Internet, you will also be able to see if the money was well-invested or not, as the Internet stats in most cases offer information about third-party websites and search engines which refer visitors to your site. Having comprehensive and accurate statistics can help you improve your Internet site and plan your marketing and advertising strategies more effective, in order to get more potential customers.